Print Photo Booth Activation for RACQ MotorFest

A custom 1925-themed brand experience celebrating 100 years of RACQ Roadside Assistance

Client: RACQ Event: RACQ MotorFest 2025 Venue: RNA Showgrounds, Brisbane Experience: Custom print photo booth with 6m branded backdrop and themed props Duration: 5-hour public activation

The brief

RACQ approached us with a clear ambition: create a brand activation experience that would mark 100 years of RACQ Roadside Assistance and connect with the public at their largest event of the year.

MotorFest is RACQ’s flagship annual event, held at the RNA Showgrounds and built around all things motoring. For the 2025 edition, the campaign theme was 1925 — the year RACQ first started providing roadside assistance to Queensland motorists. Our job was to build a print photo booth experience that brought that era to life, gave the public a reason to engage with the brand, and produced shareable content guests would post across their own social channels.

The aim wasn’t entertainment for entertainment’s sake. It was brand storytelling — the kind that gets people interacting with a 100-year history rather than reading about it on a banner.

Vintage motorbike with sidecar and red telephone booth set pieces for RACQ MotorFest activation

What we delivered

We designed and produced a fully custom print photo booth activation built around the 1925 theme.

The centre piece was a custom-printed backdrop, 6 metres wide and 3 metres tall, featuring an archival image of an RACQ office from 1925. Set in front of the backdrop was a vintage motorbike with a sidecar and an iconic red telephone booth — both period-accurate and both impossible to walk past without stopping.

Guests were invited to dress up using a curated set of 1925-themed props and custom-branded prop signs, step into the scene, and have their photo taken. Every print came out as a custom-branded black-and-white image — a deliberate creative choice to lean into the vintage feel — and was sent instantly to guests’ phones via text or email so they could share it across their own channels.

The full activation included:

Custom 6m × 3m printed backdrop featuring 1925 RACQ archival imagery
Vintage motorbike with sidecar and red telephone booth as interactive set pieces
Curated 1925-themed dress-up props and custom branded prop signs
Custom-branded black-and-white photo template
On-site printing for take-home keepsakes
Instant digital delivery via SMS and email with custom email template
Custom-branded photo booth and on-site signage
Dedicated attendant team for the full 5-hour activation

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The results

Across a 5-hour public activation, we captured over 300 photos — an average of one photo every minute, with a queue of guests engaging continuously throughout the day.

More importantly, over 200 of those photos were sent directly to guests’ phones via SMS or email, meaning every one of those guests left with a branded RACQ keepsake on their device, ready to post.

The set itself became a talking point well beyond the photo booth queue. We watched guests stopping to film the entire experience on their own phones — capturing the backdrop, the motorbike and other guests engaging with the activation. That’s organic, earned content RACQ didn’t have to brief, produce or pay for.

For a centenary brand moment, that’s the kind of engagement that does the work. It connects the brand’s history to the people in front of it, and it gives those people something they want to keep and share.

Custom-branded black and white print photo from RACQ MotorFest 100 years of Roadside Assistance

Why a print photo booth was the right call

A print photo booth was the right experience for RACQ MotorFest for three reasons.

First, the take-home keepsake. A printed photo from a centenary event has staying power. It ends up on a fridge, in a car, on a desk — keeping RACQ’s 100-year story in front of guests long after the day wrapped up.

Second, the visual fit. Black-and-white prints suited the 1925 brief perfectly. Print photography matched the era and made the creative work harder.

Third, the public-event format. MotorFest is a busy, high-foot-traffic public event. A print photo booth with a strong visual set acts as a magnet — pulling people in from across the venue, holding their attention through the photo experience, and sending them on their way with something tangible.

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Planning a brand activation in Brisbane?

If you’re working on a brand activation, anniversary campaign or public event experience, we’d love to hear about it. We design custom photo and video booth experiences from the ground up — built around your brand, your audience and the outcome you’re trying to drive.

Talk to us about your activation →

Print Photo Booth Activation for RACQ MotorFest

The brief

What we delivered

The results

Why a print photo booth was the right call

Planning a brand activation in Brisbane?

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