Client: Calamvale Central Shopping Centre Event: Friday Foodie Night Experience: Custom AI photo booth with branded prints, emails, microsite, display screen and data collection Duration: 3 hours
Calamvale Central wanted their Friday Foodie Night to feel like more than just a night of tasty food and live music — something guests would talk about, photograph, and share long after they’d gone home. They came to us wanting a photo experience that matched the fun, social energy of the night and gave people a reason to linger in the laneway.
We built a custom AI photo booth that turned guests into cute Japanese animated characters, set against an animated backdrop of Calamvale Central’s own Laneway — so the experience felt like it belonged to the centre, not just a generic booth dropped into the space. Food props tied the whole thing back to the night’s theme.
Every guest walked away with two keepsakes: a printed copy of their original photo and a printed copy of their AI transformation, so they had both the real moment and the fun version to keep. The whole experience ran through a custom branded display screen, so guests could watch their transformation come to life, and everything — from the on-screen branding to the follow-up email and a custom microsite — was designed to look and feel like Calamvale Central, reinforcing the centre’s brand at every touchpoint.
We also built a custom survey into the flow, giving Calamvale Central a way to collect guest data alongside the fun — turning a night of entertainment into a genuine marketing asset.
As soon as word spread, guests were queuing to be transformed into their anime alter-egos, giving Calamvale Central a standout activation that got people talking, sharing on social, and spending more time at the event. The branded microsite and email gave the centre a way to keep the conversation going after the night ended, and the survey data means Foodie Night wasn’t just entertainment — it built a database Calamvale Central can market to going forward.
Shopping centres compete for foot traffic every night of the week. An experience like this does two jobs at once: it gives guests something genuinely fun and shareable, and it gives the centre a branded touchpoint — screen, email, microsite — that keeps working after the event wraps. Pairing that with a data-capture survey means the night pays off well beyond the laneway.
If you’re working on a retail event, shopping centre night market or brand activation in Brisbane or anywhere in Australia, we’d love to hear about it. We design custom photo and video booth experiences from the ground up — built around your brand, your audience and the kind of guest experience you want to deliver.
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