Graduating from university is a moment of celebration.
When the University of Queensland asked us how we could deliver a unique experience for graduates, their families and friends, we jumped at the opportunity.
The University of Queensland’s 2022 graduation ceremonies spanned over 5 days.
They wanted to help their graduates celebrate and provide a fun and interactive experience. At the same time, the Alumni team wanted to help the graduates understand their changing relationship with the university, as they transitioned from student to alumni.
And they wanted something a little different to your average photo booth.
When you think about graduation, is there an image that comes to mind?
For us it was the hat toss.
Our goal was to create a photo booth experience that would capture that moment of joy, excitement and energy as graduates tossed their caps.
Using a video booth was the perfect solution. We made the photo booth a part of a tradition, seamlessly integrating it with the event.
Graduates and their family and friends were able to choose from a boomerang or video to capture their hat tossing skills, plus any other fun times.
There’s a lot going on at graduation, so we needed to stand out.
We created a custom branded touch screen, and branded the back of the photo booth. No matter what direction they were coming from, the graduates would know the video booth was ready and waiting for them.
Graduation marks the transition from student to alumni.
Universities rely on their alumni for support. While new graduates aren’t typically in a position to support the university, it’s incredibly important for universities to maintain their connection with their alumni from the moment they graduate.
The graduates were able to enter their email address to receive their video or boomerang. Not only did the videos captured by the booth feature a custom branded border, the email also included a message from the University of Queensland Alumni team. The experience was fully branded, from end-to-end.
At the end of the 5 days, we had over 1,400 captures and over 1,100 shares (via email). Graduates, and the client, were thrilled.
We love working with clients to come up with the best possible option to not only bring a great experience to their event, but also meet their marketing and engagement goals.
If you’d like to create a custom photo booth experience for your business or event – whether it’s for a day, a week, or even more, talk to us about long term hire.
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admin2023-02-14 04:36:302024-09-09 23:39:41University of Queensland Graduations
Careers and Employment Expo Brand Activation