Client: The Play Agency Event: Brisbane Pop Up 2026, presented by BEDA (Brisbane Economic Development Agency) Branding: Brisbane Pop Up event branding Experience: Custom branded Scribble Booth Duration: 3 hours, with formalities and announcements woven in
Brisbane Pop Up 2026 is presented by BEDA (Brisbane Economic Development Agency), and The Play Agency brought us in to help them bring the event’s theme, connection, to life. The activation needed to do more than draw a crowd — it needed to let guests take part in the theme themselves, and give The Play Agency a way to capture genuine engagement from the room.
The event ran for three hours with formalities and announcements built into the program, so the activation also had to hold guest attention through the quieter stretches without competing with the main stage moments.
We designed and built a custom branded Scribble Booth for the activation — wrapped in Brisbane Pop Up’s own event branding so it felt like a natural part of the event, not a rented add-on.
Guests were prompted with one simple question: what does connection mean to you? They wrote or drew their answer on the screen, and the booth captured it as a short branded video that was sent directly to their phones ready for social posting.
The booth was staffed by two of our attendants for the full three hours — one running the Scribble Booth, the other looking after guests — so it kept things moving smoothly through the formalities and announcements, giving guests something to do between stage moments rather than a single burst of activity at one point in the night
Over the three-hour event, the Scribble Booth captured 56 branded videos and collected 38 names, emails and marketing consents. Every video carried Brisbane Pop Up’s own event branding, turning each guest’s answer into shareable content, while the opt-ins gave The Play Agency a warm list to follow up with after the event — all from a single activation running alongside the event’s program.
If you’d like to create a custom photo booth experience for your business or event, talk to us today!
The Scribble Booth gave BEDA and The Play Agency a way to put the event’s theme, connection, directly in guests’ hands rather than just talking about it from the stage. Instead of hearing about connection, guests got to define it themselves, on camera, in their own words.
It was also something guests hadn’t experienced before at a Brisbane Pop Up event, which made it a natural drawcard on the day and gave people a reason to stop, watch others take part, and queue up for their turn.
Every submission became a piece of branded content for both The Play Agency and Brisbane Pop Up — 56 short videos ready to share across social and use to extend the campaign well beyond the three hours of the event itself.
Planning a brand activation of your own? Explore our Brand Activations services, or Talk to us about your event →
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